A big struggle I have had since being here is trying to
exercise my rights as a customer. It’s definitely an exercise - a big workout -
and one that doesn’t bring any results!
One thing I have discovered about Togo is that you can get
some great pizzas here! So, one day, after attending a hospital appointment
with my husband, we were feeling peckish and wanted to find somewhere local to
eat. After about 10 minutes of slowly cruising around on the motorbike, we
spotted a rather attractive restaurant, with a seemingly attractive menu. We
went in, sat down and ordered a drink whilst looking through the menu.
As I looked at the pizza menu, I spotted one that looked
good, it was called “Pizza Speciale” and the toppings included tomato,
mozzarella, sausage, onions and peppers. So, I placed my order and waited
patiently for my freshly baked pizza.
After a while, along came the waitress and placed the plate
in front of me. When she lifted the cover off the plate, to my shock horror the
pizza firstly looked like it had come straight out of a box and into a
microwave. Secondly, it had pepperoni, large bits of ham (which I don’t eat!)
and mushrooms - nothing like what I ordered! My initial reaction was to ask my
husband to explain to the non-English speaking waitress that she had made a
mistake. As he explained to her, I heard her reply in the local language (Ewe)
“She did order a Pizza Speciale, right?” My husband said yes. She then told him
to wait a moment and went off somewhere. When she came back, to my disbelief,
she was holding a “Ristorante” pizza box (you know Ristorante - the frozen
pizzas that you can find in Tesco, Morrisons and the like). The box was
labelled “Pizza Speciale” so she insisted that this was what I ordered. At this point, I was getting rather annoyed…
I asked my husband to explain to her that people don’t order
according to the name, but according to the description! How do I know what a
Pizza Speciale is? Firstly, no one told me it would be out of a box! Secondly,
the toppings described on the menu were completely different to what was in the
box! I was baffled as to why they did not at least copy the description on the
box! At least I would have known not to order it! I demanded that she get the
manager as I was in no way prepared to pay for what I had not ordered.
As the waitress went to speak to her manager, my husband
followed her. He returned within 2 minutes basically saying that the manager
was having none of it and that we’d have to pay for it. I was fuming at the
injustice I was facing. I thought to myself, “oh yeah? We’ll see who’s having
none of it!” I told my husband to leave the money for the drink we’d ordered
and let’s go. It turned out he was having none of that. He turned to me with a
look of disbelief at how seemingly irrational I was being. This confused me. He
then said “We can’t leave here without paying for the pizza. They will make a
scene!” I replied “firstly, we have not touched the pizza and secondly this is
not what I ordered, so why should we pay for it? Thirdly, how can they make a
scene when we get on our bike and speed off? We’ll be gone in 10 seconds!” My
husband now thought I was being totally out of order and proceeded to argue
with me…
Long story short, after being made to feel like the
unreasonable foreigner amongst a group of like-minded natives, we had to pay
for the pizza and my husband took it away with him. He was far from impressed
with my behaviour and I was far from impressed with the whole situation! Coming
from a world where “the customer is always right” I could not understand how the
person providing a service to me, the paying customer would make a mistake with
my order and basically want me to pay for her mistake! Completely foreign to me
and beyond my comprehension!
The honest truth is that this is just one of several
customer service-oriented run-ins I have had since being here. I will tell you
another honest truth - this is one of the many reasons for lack of prosperity
in Africa. Here, many people fail to see the bigger picture. They fail to
realise that good service brings repeat custom. They don’t know that word of
mouth is extremely powerful and very effective when it comes to business. Their
greed and desperation not to lose out on anything makes them blind to
reasoning. What they don’t know is that in the long run they are losing out on
much more! I had a similar run-in at a restaurant in Ghana. I have never been
back there and tell everyone I know how bad the service is!
On the flip-side, at a recent weekend away in Kpalime, my
husband and I went to a Belgian restaurant. We ordered burgers and chips. My
husband decided that he wouldn’t have chips anymore so I asked the lady “can we
have one without chips please?” she nodded. When she brought our plates, she
had given us both chips and my husband no cheese in his burger. We pointed out
the mistake and she apologised, saying she thought we said “one without cheese”
and brought him a slice of cheese. As the chips were already on the plate we
ate them. When the bill came, we were not charged for the chips, even though we
had eaten them! We were so impressed with the service that we gave her a
generous tip. In addition, although we ate somewhere else the following night,
we still went back there for drinks because of the good service we had
received. How did we get to know about this restaurant? Through a stranger we
met when booking our tickets to Kpalime. She heard we were going there and
recommended this “simple but lovely” restaurant to us. She told us that it had
been recommended to her when she went to Kpalime and she loved it. Can you see the chain
reaction here?
I cannot speak for all of Africa, or even for all of Togo
and Ghana, but from my experiences so far it is clear that there are many who
have yet to grasp the concept that good customer service will always pay off.